I Don't Just Manage Products. I Own Outcomes.
Most PMs stop at their job description. I don't. When there's a problem—marketing, content, ops, or tech—I jump in and fix it. That's how I grew activation 71% (52% peak month), generated 100+ MQLs in 90 days, and scaled an app from 20K to 150K installs.
Track Record
Numbers don't lie. Here's what extreme ownership looks like.
From Zero to Scale, I've Done It All
Launched products from scratch. Scaled platforms to millions. Shipped B2B solutions. Each stage taught me what actually matters.
0→1: Build From Nothing
Took PurePrivacy from concept to 150K installs. No playbook. Just user research, rapid iteration, and relentless focus on what moves the needle.
Startup DNAScale: Optimize Everything
Drove growth across PureVPN's 7M+ users. Improved funnels, ran experiments, shipped features—without breaking what already works.
Growth EngineB2B: Enterprise Grade
Built Password Manager SDK for businesses. Balanced customization with scale. Grew activation 6X while maintaining 99% uptime.
Enterprise ReadyReal Work. Real Results.
Deep dives into how I solved hard problems and drove measurable outcomes.
Password Manager: 52% Peak Growth Through User Research
How I led cross-platform development through 20+ user interviews and 4 design iterations, transforming a web-only experience into an integrated in-app solution.
SDK Launch: 100+ MQLs in 90 Days
Led complete go-to-market from positioning to execution. Built qualified pipeline without a traditional sales team. Case study coming soon.
Building PurePrivacy: 20K to 150K
Took a privacy app from early concept to market leader. Defined strategy, validated features, scaled to 7.5X growth. Case study coming soon.
More Projects Coming
Currently documenting additional case studies including analytics platform optimization and cross-team product initiatives.
What Others Say About Me
Don't just take my word for it. Here's what teammates, leaders, and stakeholders say about working with me.
"Proud to see another full-fledged product with white-label capabilities added to our arsenal after more than a decade. Thank you for all your hard work and dedication to making this happen."
"Just wanted to appreciate your work. Rock solid. Worked with Mehdi during my consultancy at Pure Square—he single-handedly crafted a roadmap for one of the key products which improved the overall growth and trajectory of the business. Impressive strategic thinking and execution."
"Working with Mehdi was an absolute pleasure. His ability to get to the root cause of problems and challenge assumptions made him invaluable. He has deep curiosity and dives into details, ensuring every decision is well-informed. Beyond his skills, Mehdi brings positive energy to the team. I highly recommend him as a thoughtful problem-solver."
"Mehdi quickly adapts and learns. I appreciate his ability to ask the right questions and communicate effectively with engineers and stakeholders. Even with limited experience, he prioritizes well and moves projects forward with purpose. His eagerness to learn makes him an asset to any team."
"I had the privilege of working with Mehdi on our final year project. His dedication, leadership, and problem-solving skills were outstanding. From planning to execution, Mehdi managed tasks efficiently and tackled complex challenges. Now at PureSquare, he continues to demonstrate excellence, driving products forward with precision and strategic thinking."
"Mehdi was exposed to a highly competitive environment during his internship and quickly learned to manage his time and work under strict deadlines. His enthusiasm and dedication contributed to building authentic relationships with different teams. I am sure Mehdi will become an excellent professional."
"Mehdi joined our team as an intern for 6 weeks. What impressed me was his dedication to learning new skills. He is very talented when it comes to database manipulation and deployment. I know a star has been born who is always ready to accept challenges. Best of luck in your future and you will be an asset to any company."
Purpose. Quality. Ownership. Impact.
I'm Mehdi Zaidi, Product Manager at PureSquare. Here's what makes me different: I don't wait for permission. When I see a broken funnel, unclear messaging, or a tech bottleneck—I fix it. Marketing, content, ops, engineering—whatever it takes to ship.
1 Minute: Who I Am
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Three questions drive everything I build:
- What's my purpose? Why am I here building products?
- Am I creating impact that actually transforms lives at scale?
- How close am I to making a dent in the universe—one that outlives me?
These aren't fluffy. They're the filter for every feature I ship, every experiment I run, every "no" I say. Great products don't come from PMs who color inside the lines—they come from PMs driven by purpose beyond quarterly metrics.
Quality is non-negotiable. I check every minute detail and deep dive before shipping any product. Whether it's validating assumptions through user research, stress-testing edge cases, or ensuring pixel-perfect execution—I don't ship until it's right. Speed matters, but not at the cost of quality.
I see every problem as an opportunity and try to multiply this opportunity into revenue. This serves both my deeper inner calling and helps businesses flourish as well. It's not just about fixing what's broken—it's about taking extreme ownership of outcomes and turning obstacles into growth engines.
At the end of the day, it's all about measurable impact. Whether it's 6X activation growth, generating 100+ MQLs, or scaling from 20K to 150K installs—I don't just ship features, I deliver results that move the business forward. Impact is what separates good PMs from great ones.
Strategy
Growth
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Domains
Let's Build Something
Got a 0→1 product to launch? Funnel to fix? Team to unblock? I'm always up for a conversation about hard problems. Book 30 minutes—no pitch, just real talk.
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